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About Us

Well, why are we called SSMITN – the Sanskrit name was arrived at keeping in mind ‘Smiles all around’. Driven by our vision to connect or reconnect Indians, we have been travelling across our country to bring together some of the best Indian designers, the finest traditional weaves and the brightest Indian colours.

‘Hidelink’ SSMITN’s Leather accessories was founded in 2015 as a family-run workshop. In a Calcutta loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Hidelink craftsmanship.

Now greatly expanded, Hidelink continues to maintain the highest standards for materials and workmanship. Hidelnk’s exceptional work force remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Hidelink brand to the unique combination of our original Indian attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability and our commitment to customer service.

In the process we hope to spread ‘Smiles around’ with our range of products, choices and high degree of quality. We hope to spread smiles consistently.